The Malvern Showground is home to the Three Counties Agricultural Society, a nationally recognised venue that welcomes more than a million visitors each and every year.

To develop a brand which captures the essence of the showground offering, its location and the content – raising the profile and increasing the desire for partner association.

The simplicity of the chosen route was perfect for web application where a directory of events would be showcased. Colour differentiation was adopted to reinforce each show brand.

Guidelines have been produced to establish continuity across a wealth of collateral.